Scapegrace Distilling Co.: As empty as your heart.

Scapegrace Gin decided to celebrate Valentine's Day for the month of February with a unique product release. Giving the one who once whispered sweet nothings in your ear, sweet nothing this Valentine’s Day. Available online...totally free, just pay for shipping. The custom gift box with miniature gin and sticky note is designed to get your exes hopes up when it lands on their doorstep, only for them to then open it and find well...nothing. Or, rather, almost nothing. The product sold out in 3 days. The notes were lovably brutal.
Agency: Motion Sickness