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While BURGER KING France recently launched the Whopper And Friends campaign, offering its Instagram account to independent restaurants, BURGER KING Belgium goes even further by … read moreproviding the services of its CM to restaurants lacking notoriety! “Best CM in the world”, “If your CM does training I take it”, “Is Don Draper your CM?” … Can be read in the comments under the brand’s publications. It was from this observation that the idea of #BKlendsoutitsCM operation was born. A little Christmas present before the hour that is welcome in this time of crisis. To take advantage of the offer, restaurants were invited to send a brief of what they are doing, not to Santa Claus, but to BURGER KING Belgium’s Community Manager (Internet users could also tag their favorite restaurants). He took care of answering them, with all his talent and the #BKlendsoutitsCM, by creating posts specific posts and trying to make them shine as much as the WHOPPER. An operation of solidarity visible on the brand’s social networks from 14 – 19 December allowing participating restaurants to benefit from the BURGER KING® Belgium community!
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Credits
Other credits
President Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Account Director Xavier Devaux-Landragin
Account Executive Quentin Seguret
Head of Social Media Julien Scaglione
Social Media Manager Paul Gosset
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Client
CEO Kevin Derycke
Marketing Director Dirk Lammens
Marketing Manager Vic Dresen
Junior Brand Manager Sofie Couck
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