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Burger King: #BKlendsoutitsCM, 4
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While BURGER KING France recently launched the Whopper And Friends campaign, offering its Instagram account to independent restaurants, BURGER KING Belgium goes even further by providing the services of its CM to restaurants lacking notoriety! “Best CM in the world”, “If your CM does training I take it”, “Is Don Draper your CM?” … Can be read in the comments under the brand’s publications. It was from this observation that the idea of #BKlendsoutitsCM operation was born. A little Christmas present before the hour that is welcome in this time of crisis. To take advantage of the offer, restaurants were invited to send a brief of what they are doing, not to Santa Claus, but to BURGER KING Belgium’s Community Manager (Internet users could also tag their favorite restaurants). He took care of answering them, with all his talent and the #BKlendsoutitsCM, by creating posts specific posts and trying to make them shine as much as the WHOPPER. An operation of solidarity visible on the brand’s social networks from 14 – 19 December allowing participating restaurants to benefit from the BURGER KING® Belgium community!
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