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Celio: Be Normal, 3
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Yes, everyday men have the right to be proud too. Which is why celio celebrates those whom we usually never see in commercials or on magazine covers, with its new brand-signature “Be normal”. In every book, article or tweet, all we read about is the idolisation of “extraordinary” men – those so-called super heros, who are models we must look up to. But where are the ordinary men, who are never talked about ?
With this refreshing campaign, celio gives them back the role they deserve with a big fashion show, upending the traditional representation of men. The spotlight is on normal lives. Which we missed so much, and we probably have underestimated. Not so dreamy, but which makes us happy and proud. Proud to be a father, a brother or a colleague you can trust. A somewhat experienced handyman, a party partner or just a solid guy. Proud to be one of those men who don’t lie to themselves, who are comfortable in their shoes, shirt, jeans, underpants… or in whatever they like, as long as it matches with their life, their real life. The integrated advertising campaign is available from June 7 (with two movies 30 seconds long), in digital and with 3 prints. There was also an event last weekend, when mannequins wearing the “be normal” logo were put everywhere in France.
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