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Outdoor
Burger King: Report It's Absence, 2
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In November, BURGER KING® France is hijacking signage panels, in places where there is no restaurant nearby,
to inform you that they are now using Deliveroo delivery service. A new OOH campaign visible throughout France by Buzzman. With 328 restaurants, BURGER KING® is now well established throughout the country, but there are still a few places where the brand is not yet present. Instead of being complexed about it, the brand decided to make it into a strength and have fun with it. Through a OOH campaign, BURGER KING® gives passers-by false directions that will not lead them to one of its restaurants because there are none nearby. A smart operation that allows the brand to announce that they are using Deliveroo in the area to deliver orders.
President: Georges Mohammed-Chérif Related |
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