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Peoples Jewellers: Goth
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Peoples Jewellers is celebrating moms and the devotion they have to their kids in a new, lighthearted Mother’s Day campaign called “For All She’s Done.” Featuring real moms and real, awkward childhood stories, this series of TV spots highlights just how much moms do to support their kids. Each of the three TV spots features a voiceover from an actual mom who has found the ideal Mother’s Day gift at Peoples. They go on to “encourage” their now-grown child to purchase it as a way of saying thanks for supporting them through a particularly awkward childhood phase—like their goth music phase or their do-it-yourself haircut phase. Beautiful jewellery footage is juxtaposed with photos of the kids’ past, demonstrating just how worthy mom is of an exceptional gift this Mother’s Day.
Chief Strategy Officer: Sarah Stringer Related |
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