 |
Top 6: May 15th 2019
Outdoor
NGO Movimento SuperAção: Without Ramps, Sidewalks Are WallsTop 6: May 15th 2019
According to the latest census, published by IBGE in 2010, more than 45 million people stated that they had at least one type of disability. The report also showed that, in Sao Paulo, the largest city in Brazil, only 9% of sidewalks are wheelchair-accessible. Since then, improvements have been made but people with physical disabilities do not yet live in an adapted society and face urban mobility problems on a daily basis. To bring awareness to this issue, NGO Movimento SuperAcao started the project "Without Ramps, Sidewalks Are Walls" ("Sem Rampa, Calcada e Muro" in Portuguese), created by agency Z+. Inviting artists such as Apolo Torres, Bruno Mazola, Chivitz, Dinas Miguel, Felipe Palacio, Mazola Marcnou, Minhau, Negritoo, Tarik and Tito Ferrara, the initiative brought urban graffiti to obstacles that become walls for wheelchair users, seeking to encourage deep thought and to warn citizens. As of now, 14 works can be seen on São Paulo’s sidewalks, which are required by law to have access ramps. They are located in neighborhoods such as Barra Funda, Bela Vista, Campo Belo, Chácara Santo Antônio, Jaraguá, Lapa, Liberdade, Mooca, Pinheiros, Sumaré and Vila São Francisco, as well as the nearby cities of Embu das Artes and São Caetano do Sul. The project also landed in Rio de Janeiro and Recife.
Creation: Alexandre “Boca” Lage, Melissa Potker, Ivan Montebello, Rodrigo Seixas and Gustavo Zotini Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
