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Top 6: May 15th 2019
Ambient
Jeep: DemocracyTop 6: May 15th 2019
Understanding the challenges on Indian roads, brand Jeep is aware that remoteness and inaccessibility due to tough terrain, extreme temperatures, lack of transport, etc. are critical factors affecting voter turnout. Because of these, personal challenges such as old age, young mothers with infants or walking miles in the scorching heat become huge hurdles. Agency: Leo Burnett, India
In keeping with its mantra of ‘Go anywhere. Do anything’, brand Jeep mapped out some of the most inaccessible areas for voters based on distance, landscape and accessibility, and identified a few villages whose inhabitants had yet to vote in full capacity owing to the long and difficult walk to the nearest polling booth. After almost year of research, mapping and planning logistics, Jeep arranged for a convoy of cars to ferry the residents to their closest polling booths. After multiple trips negotiating challenging terrain, several people were able to cast their vote for the first time ever.
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