To celebrate the 40th anniversary of Hong Kong Ballet, Design Army conceived and designed a boundary-pushing brand campaign that reflects the passion and vision of the company's … read moreartistic director, Septime Webre. Through video and still photography, we merged ballet and pop culture into an eye-popping production told through Ravel's Bolero orchestral piece. From classic, to Hip Hop, to heritage, we told three stories through music and sound design that wildly reimagines ballet. Dancers on basketball courts blend grace with martial arts power inspired by Kung Fu films; fashion embraces trendy athletic wear; and Chinese grandmas with pompoms cheer in the stands. Watch now to go on an unexpected and colorful journey — from the streets of Hong Kong, to majestic Victoria Harbor, and a traditional banquet hall. Enjoy the ride!
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