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Top 6: May 15th 2019
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MasterCard: The Red BallTop 6: May 15th 2019
Debuting in more than 45 countries, Mastercard's brand ambassadors from across multiple sports are coming together for the first time ever in a new digital-first creative effort, fittingly themed, "Together, Everything is Possible." This latest Start Something Priceless effort uses the universal passion around sport and its inherent values of teamwork, sportsmanship, generosity and inclusion to demonstrate that it only takes a moment to connect with people to make a greater impact. Agency: McCann XBC
The creative shows athletes Lionel Messi, Neymar Jr, Dan Carter, Bryan Habana, Annika Sorenstam, Ana Ivanovic and Valeri Kamensky connecting with each other over social media and using their Mastercard tap and go payment products to chase a red ball across continents and cultures to make sure it gets back to its owner.
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