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To launch its new canned Iced Espresso campaign, Peet's Coffee has worked with Portland, OR-based agency North to create a series of films that explore the daily trials and … read moretribulations that fuel the comic genius of standup comedian Iliza Shlesinger. As part of Peet’s #AlwaysJustified campaign, the four unscripted vignettes were inspired by actual situations Iliza, who served as creative consultant on the project, has encountered in her day-to-day life as a comedian, actress and self-proclaimed elder millennial. In one vignette, while trying on questionably fashionable outfits with her stylist, Iliza observes, “I look like an idea that was crumpled up and then thrown away.” In other vignettes, Iliza battles with the keycard reader on her hotel room door, does a spot-on impression of the velociraptor in the kitchen scene from Jurassic Park during a sound check and conducts a marathon chat session with a telemarketer. The films were also directed, produced and edited by North. During shooting, director Mark Ray discovered that the noise on set was an issue because people could not contain their laughter when Iliza got going with each bit of improv. Also on set was Blanche, Iliza’s Pomeranian-mix dog, who has thousands of Instagram fans and opens all of Iliza’s stand up shows. Blanche makes an appearance in 'Telemarketer' and 'Keycard.'
read less...Talent Manager: Doug Williams
Marketing Manager: Devon Brown (Performance)
Brand Strategy Director: Jordan Delapoer
Brand Manager: Erica Stenson (Senior)
Media Strategy: Caroline Desmond (Director)
Managing Director: Rebecca Armstrong
Media Planner: Izzy Kramer
1st AD: Damian Payne
Editor: Kelly Lyon
Colourist: George Costakis / Pinata Post
Sound Engineer: Chip Sloan / Digital One
Creative Consultant: Iliza Shlesinger
Client
Senior Manager Marketing: Sandra Galvin (Marketing and Innovation, Beverages)
VP: Tiffin Groff (VP / General Manager, Consumer Division)
Digital Marketing Manager: Natasja Cartan (Senior)
Assistant Marketing Manager: Dalia Sheedy
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