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Peet’s Iced Espresso: Iliza vs. Telemarketers
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To launch its new canned Iced Espresso campaign, Peet’s Coffee has worked with Portland, OR-based agency North to create a series of films that explore the daily trials and tribulations that fuel the comic genius of standup comedian Iliza Shlesinger. As part of Peet’s #AlwaysJustified campaign, the four unscripted vignettes were inspired by actual situations Iliza, who served as creative consultant on the project, has encountered in her day-to-day life as a comedian, actress and self-proclaimed elder millennial. In one vignette, while trying on questionably fashionable outfits with her stylist, Iliza observes, “I look like an idea that was crumpled up and then thrown away.” In other vignettes, Iliza battles with the keycard reader on her hotel room door, does a spot-on impression of the velociraptor in the kitchen scene from Jurassic Park during a sound check and conducts a marathon chat session with a telemarketer. The films were also directed, produced and edited by North. During shooting, director Mark Ray discovered that the noise on set was an issue because people could not contain their laughter when Iliza got going with each bit of improv. Also on set was Blanche, Iliza’s Pomeranian-mix dog, who has thousands of Instagram fans and opens all of Iliza’s stand up shows. Blanche makes an appearance in 'Telemarketer' and 'Keycard.'
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