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Top 6: May 29th 2019
Experiential
Corona: Losing BlueTop 6: May 29th 2019
To show how plastic pollution has changed Mexico's beaches, Leo Burnett Mexico changed Corona's packaging for the first time in 100 years. We created 'Losing Blue': the cans that show just how polluted Mexico's beaches are. We worked with marine biologists and environmental institutions to determine the level of plastic found in 10 popular Mexican beaches. Then, we visualised the data on Corona's cans by using the blue ocean in their design to represent the level of pollution found on the affected beaches.
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