World Heavyweight Boxing champ Anthony Joshua has been working with Lucozade Sport to market his first sports drink with the brand - Fruit Punch. Lucozade Sport's collaboration with … read moreone of the UK's biggest sport stars is expected to drive sales to new heights, after the brand grew by over 32 percent during the World Cup last year. In 2015, the launch of Mango and Passion Fruit was worth 3.2m pounds in wholesale and introduced 700,000 new shoppers to Lucozade Sport. Agency: Grey, London
The launch will be supported by a £5m advertising spend and demonstrates the impact that the 2012 Gold medallist has had in reconnecting the general public with British boxing. The drink has been designed by the sports and exercise brand Lucozade Sport to support everybody that is made to move, containing carbohydrates and electrolytes to enhance hydration and help maintain performance during endurance exercise.
read less...
