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Cornetto: The Making Of Love
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Since 1959 Cornetto has been talking to teens about love through actors pretending to fall in love. But for their 60th anniversary this year they decided to help the actors fall in love for real. "Making of Love" is a true love story that was hatched with a match-making plan. LOLA MullenLowe, Madrid, started with a massive casting call with over 100 teens vying for the starring roles. But this time we weren't looking for actors, we were looking for soulmates. We asked each of them dozens of questions to find what they had in common and then used their answers to customize our entire production to help love happen. The outcome is a recorded history of how real love is born, beautifully captured from the very first time they see each other and peppered with the most tender moments between them. For teens, finding love can be hard but Cornetto has always been there to help break the ice and make it a lot less awkward. “Making of Love” will air online starting in May on Cornetto social channels and the TVC airs on May 20th across Italy.
Global Brand Manager: Sarah Wild Related
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