 |
Outdoor
Cornetto: Speed Boat
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Cornetto ice creams filled the streets as soon as the first rays of summer appeared. In celebration of this, the ice cream brand launched a hand-crafted poster campaign to boost brand awareness and evoke the feeling that summer starts with the first unwrapping of a Cornetto.
The campaign, created by the agency LOLA MullenLowe Madrid and production company PICT, combined the iconic Cornetto wrapper with all the representative elements of the season-including surfers, boats, waves, pool inflatables, beach umbrellas, and more. These elements were artistically mixed with the classic Cornetto wrapper to form a stunning handcrafted collage. This distinctive feature made the campaign stand out due to its craftsmanship. The result was one-of-a-kind posters that visually captured the essence of summer's joy.
Global Wall's & Cornetto Brand Lead: Barbara Scala Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
