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Cornetto ice creams filled the streets as soon as the first rays of summer appeared. In celebration of this, the ice cream brand launched a hand-crafted poster campaign to boost … read morebrand awareness and evoke the feeling that summer starts with the first unwrapping of a Cornetto.
The campaign, created by the agency LOLA MullenLowe Madrid and production company PICT, combined the iconic Cornetto wrapper with all the representative elements of the season-including surfers, boats, waves, pool inflatables, beach umbrellas, and more. These elements were artistically mixed with the classic Cornetto wrapper to form a stunning handcrafted collage. This distinctive feature made the campaign stand out due to its craftsmanship. The result was one-of-a-kind posters that visually captured the essence of summer's joy.
read less...Global Wall's & Cornetto Brand Lead: Barbara Scala
Global Cornetto Senior Brand Manager: Hazal Kantman
Global Cornetto Assistant Brand Manager: Charlotte Richmond
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