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Outdoor
Globe Telecom: Globe Cross-Training: Track Oval
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As a new entrant to the mobile and PC eSports arena, the Philippines is still unaware of the rigors of eSports training, specifically the cross-training that eSports athletes do to stay in peak performance. Through a series of print ads, we married popular sports imagery with eSports visuals to popularize the idea that eSports athletes incorporate physical conditioning in their training to stay mentally strong in competition.
Head of Strategy, Globe Games and Esports: DC Dominguez Related |
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