Coca-Cola: Spread Your Positive Energy

To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign, created by Ogilvy, London, that invites people to 'Spread Your Positive Energy' and it kicked off with a flash mob in Piccadilly Circus and a takeover of the O2 over the bank holiday weekend. Taking place in front of the iconic Piccadilly Lights, a host of dancers surprised and delighted passers-by with an energetic routine, whilst also offering samples to consumers to try the latest addition to the Coca-Cola line up. With a strong music influence that integrates music visuals throughout the creative, the campaign includes a partnership with Spotify that will allow listeners to enjoy a sponsored ‘energy boosted’ playlist and more than 300,000 samples will be given out at festivals across the country to keep people energised throughout the summer.