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Coca-Cola: Students
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Mexico City based Agency hello_ has developed an impactful new advertising campaign for The Coca-Cola Company. The four humorous spots - ‘First Date’, ‘Friends’, ‘Meeting’ and ‘Students’ - are specifically designed to connect with millennials, encouraging them to consider the habit of drinking Coca-Cola at times when they might be tired, unfocused or disconnected. The ads, created by creative directors Walter Aregger and Hernán Ibarra, were directed by Spencer Riviera at O Positive, whose style gives the spots an intelligent humour and elegant tone to allow the campaign to translate to Coca-Cola’s global markets. The Lift's Avelino Rodriguez was also executive producer on the project.
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