Evian has unveiled its latest campaign, the "Baby Bare Necessities", a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for "living young", developed … read moreby BETC Paris. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us that living young is about making conscious living choices, focusing on the things that really matter. The campaign features the babies dancing, riding and singing their way through a hip-hop rendition of one of the great odes to a purposeful, natural life: The Bare Necessities from The Jungle Book. The campaign marks a shift in tone, style and attitude for evian, as this time, the babies voice a message.
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