TV ad: Roche: The Two Lives of Sara

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Top 6: June 26th 2019

Feel Films director Pekka Hara has directed a powerful new film for Roche, a swiss-based medical healthcare pioneer, finding solutions for terminal illnesses now, when it matters, as opposed to later when it’s of course, too late. In this meditative spot from Pekka, the weighty subject matter is handled simply but effectively as we see a 'Sliding Doors' side-by-side comparison of the life of our heroine, Sara, unfold in two directions. One life for the better, having sought medical attention; and the other inevitably for the worse, having not received said medical attention. The effect of the film is inherently moving, aided by a sweeping orchestral score and a delicate and deft hand in direction from Pekka. We see Sara’s narrative move from aspirations as a ballet dancer, through studying for a career, simple daily tasks and potential parenthood. One branch blossoms, the other doesn't.