Embed Video
Nike has showcased a number of incredible Chinese athletes in its latest spot, entitled 'Further Than Ever.' Created by Wieden + Kennedy Shanghai and produced by Academy Films, the sleek film gets into the minds of a range of athletes - showing how they're capable of overcoming doubts, judgement, and pessimism. Directed by Ian Pons Jewell, the short proves that 'Each time they say 'you're going too far' ... push further.'
Credits
Other credits
Planner: Carina Huang (Junior)
Art Buyer: Juni Zhu
Account Executive: Laura Yu
Senior Production Manager: Vic Zhang (Studio)
Business Director: Dino Xu
Retoucher: Lee Chang Qing / Linda Zhang
Artist: Austin Hu (FA)
Associate Account Director: Chuck Xu, Qinna Ye
Junior Art Director: Moon Qi
Head of Design: Fish Ho
Senior Planner: Leon Lin
Business Affairs: Jessica Deng, Kathy Zhan
Designer: Meng Meng, Zhangzhe Peng
Choreographer: Eddie Clements
Editor: Gaia Boretti
Music Composer: Guy Farley
Wardrobe Stylist: Victoria Mesenbrink
Sound Design: Anthony Moore, Jon Clarke and James Utting
Production Service Company: Playfull
Executive Producer: Wolfie Wong
Producer: Carson Ng (Local)
Gaffer: Dickson Lim
Production Manager: Bugs Hartley / Manley Hua
Line Producer: Areta Mak
Art Director: Billy Kong (Assistant)
Prop Master: Zhang Feng
Wardrobe stylist: Zhou Yu, Jolene Ang (Assistant)
Location manager: Kevin Liu
Props: Zhou Hui (Assistant)
Hair & Make-up Artist: Keke / Xiao Nan
Production Designer: Olly Williams
Production Coordinator: Steven Chung
Edit Company: Assembly Room UK
Edit Assistant: Stanislav Semeniuk
Producer: Daniel Breheny
Post Production Company: MPC
Colourist: Richard Fearon, Nikola Stefanovic
VFX Supervisor: Barry Greaves
Creative Director: Barry Greaves
Roto: Sudev
Compositing Artists: Marielle Santens, Madhuka Gunasekera, Allegra David, Minnie Chen, Iman Javaherypour, Karthik S, Amresh Kumar, Shalwin Shaiju, Vaishali Awaghade, Saravanan D, Manideep Sanisetty
Colour Producer: Leianna Campbell
3D Team: Alexey Petryaev, Yao Zhang, Isaac Liu, Chamishka Gamage, Aram Hakze
2D Team: James Corden, Qiu Cheng, Tingting Su, Robin Liu, Eason Wu Comp Leads: Ginesh Gandhi, Venkata S
3D Lead: Chris Kalata
VFX Producer: Alvaro Montenegro
Production Coordinator: Meghna Shetty
DMP: Radhakrishna R (Lead), Gowri, Bakiyaraj P
Senior Producer: Pooja Pandya (Line Producer)
3D Supervisor: Jacob T Oommen
2D Supervisor: David Rouxel
Executive Producer: Jamie Loudon
Music Company: Big Knows Shanghai, Siren Music London
Music Supervision: Charles Monnet
Performer: Budapest Scoring Orchestra
Orchestration & Arrangement: Rich Jones
Mix: Tim Harrison
Producer: Arthur Monnet
Sound Design: Charles Monnet
Sound Company: Factory Studios London
Producer: Lou Allen
