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Nike: The Next Wave
Leveraging the energy and conversations surrounding China's performance at the Rio Olympics, Nike China unleashed "The Next Wave" - an anthem film to kick off "Just Do It" campaign by Wieden + Kennedy, Shanghai. No matter who you are it doesn't matter how you do it or where you do it with Nike. The film takes viewers on a nonstop journey from a small trickle to an unstoppable wave made up of the next-generation of Chinese athletes. We even pass a few familiar faces and voices along the way, like Liu Xiang (retired national hurdler), LiNa (retired national tennis player) , Mr Sun (senior marathon runner) and Selina (Encouraging singer from Taiwan).
Creative Directors: Shaun Sundholm + Terence Leong Related |
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