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Nike: You can’t guarantee a win, but you can guarantee a fight
Hong Kongers felt the heat for Rex Tso’s much anticipated fight on October 7, 2017. Before making new headlines for his 22nd win, undefeated Hong Kong professional boxer Rex Tso appeared in the latest “Just Do It” short film out of Wieden + Kennedy Shanghai. Directed by award-winning international film director Michael Mann, this inspiring ninety-second long film reveals the emotional thoughts of Rex at the most critical moment in a fight. The message is clear and simple, no matter win or lose, giving up is not an option. Taking inspiration from this message, comes the film’s tagline “You can’t guarantee a win, but you can guarantee a fight”.
Head of Integrated Production: Sanne Drogtrop |
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