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The Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the … read morepeople in it with a brand new campaign, “SHANGHAI FAST.” Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder which isn’t easy. So Nike challenged athletes before the upcoming Shanghai Marathon – provoking them to live up to it’s speed – and be “SHANGHAI FAST.” The ninety-second film features a female runner at the end of a mundane run suddenly taunted by a series of mysterious city locals that challenge her to keep up with their speed. As our heroine reaches the end of the chase, she glances back to find she is now the one being pursued by a horde of runners all gunning for her place as the new leader. A twisted reminder that in Shanghai, fast is just the beginning. The campaign kicked off with a city-wide take over, activating a variety of traditional and non-traditional OOH, interactive neon installations along popular running routes, social content, as well as in-store videos and graphics for the retail experience.
read less...Sr. Experiential Creative: Marula Vaz
Head of Integrated Production: Sanne Drogtrop
Post Producer: Jacob Lincoln, Fang Yuan
Art Producer: Angela Liu
Senior Editor: Leon Yan
Senior Planner: Leon Lin
Junior Planner: Carina Huang
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Senior Account Manager: Qinna Ye
Account Manager: Shawn Kai
Senior Account Executive: Xueer Ren
Head of Project Management: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zhan
Head of Design: Fish Ho
Designers: Deer CL, Fan He, Meng Ke, Benson Pang
Production Manager: Vic Zhang, Stone Xue
Digital Imaging Artist: Changqing Lee
FA Artist: Austin Hu
Marketing Director: Jessica Sinn
PR Manager: Evelyn Hsu
1st Assistant Director: Jo Chan
Second Assistant Director: Gary Hua
Main Camera Operator: Florian Hatwagner / Gimbalninja
Camera Operator II: Myron Mance
Managing Director / EP: Desmond Loh
Line Producer: Julie Chen, Li Jia
Production Manager: Allen Tsao
Wardrobe Stylist: Julian Mei, Damian Huang
Sports Coach: Eddie McClements / Playmaker
Casting: Ariel Sheng / Aplus Casting
POST PRODUCTION
Editorial: LOST PLANET
Editor: Saar Klein
Editor: Jason Hinkley
Assistant Editor: Lee Bacak
Producer: Evan Cunningham, Aimee Hinkley
Executive Producer: Gary Ward
VFX/Finishing: JANE STUDIOS
Creative Director: David Parker
Lead Flame Artist: Tim Bird
Music + Sound:
Composer: Cliff Martinez
Composer: Tim Lincoln (Teaser)
Sound Design + Mix : Aaron Glascock
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