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Outdoor
Nike: Shanghai Fast, 1
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The Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign via Wieden + Kennedy, 'SHANGHAI FAST.' Nike challenged athletes before the upcoming Shanghai Marathon – provoking them to live up to it's speed – and be 'SHANGHAI FAST.' The campaign kicked off with a city-wide take over, activating a variety of traditional and non-traditional OOH, interactive neon installations along popular running routes, social content, as well as in-store videos and graphics for the retail experience.
Sr. Experiential Creative: Marula Vaz Related
Nike: Shanghai Fast
Wieden + Kennedy, Shanghai 
Nike: Shanghai Fast
Wieden + Kennedy, Shanghai 
Nike: Shanghai Fast, 2
Wieden + Kennedy, Shanghai 
Nike: Shanghai Fast, 3
Wieden + Kennedy, Shanghai 
Nike: Shanghai Fast, 4
Wieden + Kennedy, Shanghai 
Nike: Shanghai Fast, 5
Wieden + Kennedy, Shanghai |
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