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Pride in London: The Pride Jubilee
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2019 marks fifty years since the Stonewall Uprising in New York: the series of events that started the modern Pride movement. Pride in London is celebrating this anniversary with a campaign created by creative agency BMB, production company Blink and creative communications agency Talker Tailor Trouble Maker. Honouring 50 years of queer revolt, the Pride Jubilee borrows classic Jubilee iconography to mark the moments that the LGBT+ community deemed most defining to the movement. Earlier this year, Pride in London put out an open call to the community for the moments, stories and landmark events that have defined what Pride is today. These moments have shaped a fully integrated campaign through OOH, Social Media, PR and TV. The hero piece is a film, featuring an all LGBT+ cast re-enacting the moments that have defined what Pride has become today. The film opens at the Stonewall Inn on 28th June 1969 - the night when some of the most marginalised people from the LGBT+ community stood up to continued oppression and fought back. The film moves on to feature actual audio and news footage clips from New York to the first UK Pride Rally in 1972, before fast-forwarding to the devastating effects of the AIDS crisis and the protests against the enactment of Section 28 in the 1980s. The narrative then moves into the new millennium, honouring the passing of equal age of consent and the legalisation of same sex marriage, before reaching the present day and the ongoing fight for trans rights. The film culminates in a scene shining a light on the injustices still to fight for, both in the UK and internationally.
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