Pride in London: You! Me! Us! We!

The innovative marketing agency, Anomaly London, today goes live with its campaign for Pride in London 2020. Launching during a time of uncertainty and isolation, the campaign is a rallying cry to all those in the LGBT+ communities - a reminder that no matter your identity, it's important to reach out, understand and support one another, to be the best allies we can, within our own communities. Whatever Pride means to you, whether it's a party, a protest or an exclamation of who you are, You! Me! Us! We! is bringing our community together in a time when we need it most. In December 2019, Pride in London appointed Anomaly as its creative agency partner to develop both the theme and advertising campaign for 2020. Acting as a platform and megaphone for LGBT+ communities, the theme and campaign’s powerful message of ‘You! Me! Us! We!’ will be spread nationally and globally. Whilst Covid-19 has prevented this year’s parade going ahead, it’s still important to continue the spirit of protest and activism and celebrate every LGBT+ community, to ensure identity, visibility and community are at the forefront. The premise of the You! Me! Us! We! campaign is to produce a platform by LGBT+ communities, for LGBT+ communities. One that will bring people together to fight against the internal divisions that have taken hold, and ensure LGBT+ unity this year and beyond. With Covid-19 ruling out the possibility of a physical coming together, it became imperative to the team that the message of unity was still heard, felt and acted upon.