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Top 6: July 10th 2019
Interactive
RedStar: Red Star FCTop 6: July 10th 2019
Red Star FC is a legendary football club in France, marked by its history, its culture and especially its territory. For the reveal of its new shirt, the Saint-Ouen club launch an innovative campaign that is inspired by as well as taking place in the Red Star FC neighborhood. As the first brand ever to use Google Street View to reveal a product, Red Star FC made a digital lookbook shot in the Bauer Stadium neighborhood. By taking a virtual stroll through the streets surrounding the Bauer Stadium, the viewer can spot and discover the new home and away shirt models from the collection. Agency: BETC, Paris
For this campaign it’s not the players who are the stars but the Saint Ouen inhabitants. A group of girls, a skater, a pizza delivery guy and even some local celebrities like John Hamon and rapper Junior Bvndo proudly sport the colors of the club. Our Shirt. Our Hood (French: Notre Maillot. Notre Quartier) is the name of the campaign, a pass to the club’s motto: Our Heart. Our Strength (French: Notre Cœur. Notre Force).
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