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Sentosa Development Corporation: Make Time For A Change
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According to a recent survey commissioned by Sentosa Development Corporation (SDC), some 57% per cent of Singapore residents want to take a break from their daily routines, but when they eventually do, they feel the time spent on such breaks could have been used for something more productive. The survey findings have prompted the launch of SDC's new campaign from BBH Singapore – entitled 'Make Time' - which takes a stand on the importance of making time, for oneself and loved ones. In an effort to better understand locals' views and attitudes towards leisure time, 600 Singapore citizens and permanent residents took part in the survey, conducted by research house Asia Insights in April 2019. While half of all survey participants feel stuck in a daily routine they are unable to get out of, the survey also similarly found that half the respondents were stressed by the thought of just doing nothing, with three in 10 reporting that they did not know how to relax. In addition, 74% wished they could spend more time with their families and loved ones. Taking centre stage is a film depicting a typical Singaporean family carrying their chores and burdens in their daily lives and how that weighs them down. The film highlights the balance that needs to be found between life and work, and aims to spark open conversations and encourage Singaporeans to be deliberate in making time for leisure and loved ones.
Chief Marketing Officer: Lynette Ang Related |
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