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Sentosa Development Corporation: My Island Adventure
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BBH Singapore has released this film inspired by the style of broadway musicals, welcoming back Sentosa’s Island Boy character and introducing new personalities, with an Island Girl and her family. Whilst vaccination rates are positively rising, and the talk of travel bubbles and green lanes have returned, Singaporeans are still longing for that overdue holiday. Home remains a multi-functional space and less of a peaceful abode for the family. As the sequel to their ‘Make Time for a Holiday!’ campaign last year, Sentosa Development Corporation (Sentosa) is back to reinforce the importance of taking a break, and asks Singaporeans to ‘Make Time for More Holidays!’ by venturing into the undiscovered side of Singapore’s holiday island.
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