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Car brand Kia has revealed a major new campaign to promote its new Kia Niro family, featuring Hollywood legend Robert De Niro. The push was developed in collaboration with creative … read morelead agency Innocean Worldwide and media agency Havas Media. The campaign supports the launch of the Korean marque's new Niro family, which includes the all-new Kia e-Niro, winner of What Car? Car of the Year 2019. It aims to challenge perceptions of Kia amongst people who are curious about the world around them, researching numerous sources in order to help them decide on a purchase. As part of the launch, Innocean Worldwide has created a 30-second spot featuring Robert De Niro taking part in a Kia ad shoot, turning up on set in what he believes to be fashionable clothing, dressed as “a trendy version of De Niro”. When he speaks with the director, it turns out that the script instead mentions “a trendy version of the Niro” – meaning the Kia Niro. The ad features the line “There’s nothing like a Niro.”
read less...Coordinating Director: Kirstyn Lee
Photo Producer: Rocco Kopecny
Social Media: Herren der Schöpfung
Artist Clearance and Negotiation: Mark Fosbueary
Client Team: Artur Martins - VP Marketing, Valentina Orena - GM Communication, Verena Wahl - Marketing / Campaign Manager, Ana Furlan-Feiereis - Marketing / Campaign Assistant Manager
Media agency: Havas Media
Tabitha Parkes, Business Director, Havas Media
Emma Gibbons, Business Director, Havas Media
Lucy Wetton, Strategy Director, Havas Group Media
Graham Kenchington, Account Manager, Havas Media
Aoife O’Reilly, Account Executive, Havas Media
Jai Virdi, AV Account Manager, Havas Group Media
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