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Kia 2019 Stinger GTS: Outlaw Horses
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Kia has launched a campaign to promote its newly-introduced Stinger GTS. Shot in and around Marfa, Texas, the campaign halos the growing high-performance GT line from Kia Motors America. Created by David&Goliath, the campaign sets Kia's Stinger GTS against the expanse of West Texas. Building on the response to Kia's newly launched Give It Everything platform, the tough vistas of West Texas emerged as the perfect setting for the brand's next chapter. Back in February, Give It Everything was introduced at Super Bowl LIII. It then told a story of the largely unknown West Georgia town — West Point. Here David&Goliath wanted to do something different: to test the design and build of the latest high-performance model against a landscape that demands a Give It Everything mindset at every turn.
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