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Supercuts: Don’t Take Your Hair For Granted
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Hair salon franchise Supercuts has announced the launch of a new brand campaign, part of its larger shift and investment in strategic marketing. The upcoming campaign stars highly accomplished actor Michael Kelly, who reminds us all to appreciate our most undervalued asset: our hair. The cross-channel campaign, created in partnership with TBWAChiatDay Los Angeles, includes a series of films that leverage Kelly's humor to highlight Supercuts' own love of hair. Fueled by the insight that more men are caring more about their appearance than ever before, actor Michael Kelly humorously speaks to the importance of taking care of your hair - from the perspective of someone who no longer has it.
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