Supercuts: Control Room

With limited hours in the day and a busy work / personal life – it can feel like next to impossible to find the time to sit and get a quality haircut. Leading salon brand Supercuts, has unveiled their new brand platform, “It’s not just any haircut, it’s Supercuts.” In a cross-channel partnership with creative agency 72andSunny Los Angeles and media agency Assembly, the brand leans into the equity of their name and humorously showcases intense moments where individuals show up confident and looking good (with a new haircut of course!), even in the midst of high pressure situations. Director Conor Byrne was enlisted to create a cinematic feel to each high pressure scenario portrayed in three 30 second films. Scenario one: Asteroid heading towards earth and the controller needs to divert it’s path. Scenario two: Timpanist is needed during the grand finale of an orchestral performance. Scenario three: Head juror stepped out during recess and the court is back in session awaiting the final verdict. Throughout each film, the main character is cool, calm and confident knowing that when choosing Supercuts they’ll get in, out and back to the real-world with time to spare…. And look good while doing it.