SuperValu: Where You're From

SuperValu prides itself on giving back to the local communities of their stores, which has seen them continue as an official sponsor of the Gaelic Football Championships for over 10 years. To mark this occasion, they wanted to create their most powerful and emotive campaign to date. Gaelic football is an amateur sport played at a professional level. And devoting so much time every season requires a huge amount of resilience. That's what this film highlights, and through the stories of 5 players shows the source of strength they all share: the chance to represent your local community, your friends, your family… Where You're From.