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SuperValu: Dinner Time Well Spent
“When did the food that brought us together get replaced with the feeds that pull us apart?” That is the question posed in Boys+Girls’ mouth-watering new campaign for SuperValu, ‘Dinner Time Well Spent’. The campaign is a rallying cry to Irish households to put the tablet away at the table and reconnect over delicious, quality food from SuperValu. From the familiar call to "Dinnnnnneerrrrrr", to a young lad tasting Fufu (a West African dish) for the first time in his Nigerian friend’s house, this campaign celebrates the magic that happens when we break bread together.
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