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BJ’s Wholesale Club: Protest
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BJ’s Wholesale Club, a leading warehouse club operator on the East Coast, has announced a new cross-channel campaign that highlights the company’s fresh take on the wholesale club experience as it enters Eastern Michigan. The humorous campaign called 'We Don’t Need a BJ’s Wholesale Club' is centered on Frank, an active member of the local community who doesn’t want what BJ’s Wholesale Club has to offer – even if that includes a number of savings and discounts.
VP of Marketing: Donna Noa (Brand Marketing) Related |
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