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BJ’s Wholesale Club: Hospital
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BJ’s Wholesale Club is launching a new campaign in partnership with long time agency of record Terri & Sandy that builds off the success of the brand’s ongoing 'Absurdly Simple Savings' platform. The new work, which will run nationally on television and online, consists of more than a dozen hilariously twisted videos that tout BJ’s promise of 'up to 25% off grocery store prices,' as well as 'everyday low gas prices.' The messaging comes as Americans continue to struggle with inflation, reminding customers that they can find savings across the board at BJ’s. The creative borrows from the storytelling tropes and visual aesthetics of a variety of classic genres, from hospital dramas to supernatural thrillers. Each story begins true to its world before taking an absurdist turn as the incredible savings at BJ’s hijack the storyline. The spots will debut in :30 and :15 versions in new and established markets across connected TV, cable, social and digital platforms.
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