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Kraft Heinz: Heinz Makes It Better
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In celebration of the iconic Heinz brand, Kraft Heinz is set to launch it’s first above the line masterbrand campaign for 10 years, created by BBH London. Three of the most loved products in UK households, Heinz Soup, Heinz Beanz and Heinz Seriously Good Mayonnaise, will reinforce the heritage and familiarity of Heinz to shoppers nationwide, reminding people why each time it has to be Heinz. Heinz is bought by 88% of UK households and since 1869 has been providing everyday products ranging from baby food, to ketchup, soup and beanz, helping cooks in and out of the home find small ways to make life that little bit better. By celebrating small everyday moments of positivity, the new campaign emphasises how Heinz can make everyday life better by focusing on people going about a range of daily tasks – all whilst daydreaming about Heinz.
Account Manager: Jonathan McManus Related |
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