TV ad: CoppaFeel!: Grab Life By The Breasts

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For the tenth anniversary of breast cancer awareness charity CoppaFeel, Wake The Town has engaged with top musician Aaron Williams to provide a beautiful backdrop for the campaign. The ad features members of the transgender community as well as cisgender men, who more often than not are less likely to check their breasts. The ad encourages viewers to 'Grab Life By The Breasts,' to face life's struggles head on and celebrate British pride, developing into a closing sequence of men and women holding their breasts. Agency: Fold 7, London