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CoppaFeel!: Life Saving Lingerie
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A new range of bras that could save your life has been released in support of breast cancer awareness charity CoppaFeel! The concept for the bras, named 'Life Saving Lingerie', came from AMV BBDO. They were released towards the end of October by international fashion brand boohoo for breast cancer awareness month. This is the first stage of the Life Saving Lingerie campaign which is planned to run into 2020 and beyond. There are three graphic bra designs in the range. Each has a different pattern for you to follow, showing you a way to check your boobs. The patterns also work as a reminder for you to check every time you put them on. Washing labels inside the bras will also describe the other symptoms you should be aware of (other than lumps) when you perform your check. As well as the concept, AMV BBDO created a 60-second film promoting the bras. It features a diverse cast of young women, modelling the bras and demonstrating how to use them.
Client: Harri Lowndes Marketing & Brand Partnerships Manager, Coppafeel! Related |
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