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A new range of bras that could save your life has been released in support of breast cancer awareness charity CoppaFeel! The concept for the bras, named 'Life Saving Lingerie', came … read morefrom AMV BBDO. They were released towards the end of October by international fashion brand boohoo for breast cancer awareness month. This is the first stage of the Life Saving Lingerie campaign which is planned to run into 2020 and beyond. There are three graphic bra designs in the range. Each has a different pattern for you to follow, showing you a way to check your boobs. The patterns also work as a reminder for you to check every time you put them on. Washing labels inside the bras will also describe the other symptoms you should be aware of (other than lumps) when you perform your check. As well as the concept, AMV BBDO created a 60-second film promoting the bras. It features a diverse cast of young women, modelling the bras and demonstrating how to use them.
read less...Client: Harri Lowndes Marketing & Brand Partnerships Manager, Coppafeel!
Agency Planner: Alaina Crystal
Agency Account Team: Anusha Subeathar
Agency Art Producers: Rhiannon Nicol & Sophie Alliott
Media Agency: Hearts & Science
Media Planner: Amy Matthews
Editing Company: Marshall Street Editors
Editor: Laura Cairney-Keize
Audio Post Production: Wave Sound Studios
Sound Designers: Ed Downham & Dugal Macdiarmid
Music: 'Aventura' Mavi Phoenix
Music Supervision: Francesca Briginshaw, Alison Manicourt, Adelphoi Music
Post Production Company: Electric Theatre Collective
Post Production Producer: Oscar Wendt
Colourist: Jason Wallis
Stills Photographer: Josh Osborne
Illustrators: Camilla Engstrom, Édith Carron, Genie Espinosa, Chrissie Abbott, Miranda Kill Millen, Kate Prior, Eva Cremers, Kissi Ussuki, Kate Isobell Scott, Jess Warby, Valentine Reinhardt, Alice Movaillier
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