CoppaFeel!: at the movies

AIS London was tasked with creating a 30 second cinema ad with a minimal budget for youth breast cancer charity CoppaFeel! So we know that any time is a good time to check your boobs. Even when the lights go down in the cinema and you're waiting for the film to start. Which is why we got Mat Horne (of Gavin and Stacey fame) to voice our ad that encourages you to do just that. It has no visuals, just a dark screen to add to the effect.