Outdoor ad: Lightning Warehouse: Burnt light bulb bus station

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Top 6: November 21st 2012

The brand name is "Lightning Warehouse" which is the #1 light chain store in Israel, known for selling decorative house lamps and bulbs.

The agency was tasked to let people know about a "florescent sale" in a unique and creative way.

The solution: The agency attached stickers to real bus stations and placed them over a burnt light bulb.

The sticker read: "Fluorescent light bulb - 6 NIS. Lightning Warehouse"

The campaign had great impact at the local market.