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Adidas Olympics 2008: Together
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Here’s the latest from Psyop, via Stink and TBWAChina, for Adidas and the 2008 Olympics. The brief from the agency was to create a poetic, sophisticated, and awe inspiring Olympics campaign that embraces the idea of, “impossible is nothing” for the people of China. With the agency, Psyop created four spots in total. This first spot is an anthem called “Together”. For this spot, they created a landscape of the nation supporting their athletes. It was important for Psyop to create the intimacy between the supporters and the athletes and they wanted to make sure the fans were not seen just as the masses but to feel their emotion of being part of something big.
Psyop directors Marie Hyon and Marco Spier
Producers: Lucia Grillo, Psyop and Mungo Maclagan, Stink Related |
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