In the series of ads created by BMF Sydney for Lamb, Sam Kekovich returns for his fourth consecutive year as Lambassador and champion of all things Australian. In this year's tirade … read moreSam has a new message to the Australian public – abolish Australia Day.
Misbehaving sports stars, international politicians and unwashed vegetarians have all kept the flag of unAustralianism flying, prompting Sam to make his customary 90” National Address, as well as serving up five separate State Based Addresses where Sam has the opportunity to personally castigate Queenslanders and Victorians alike.
“We see Australia Day as the perfect opportunity to remind everyone that our national meat is Lamb and it would also be down right unAustralian to not have Sam giving a few worthy recipients a serve of his own,” said Warren Brown, BMF Executive Creative Director.
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