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Paddy Power: Save Our Shirt - 'Unsponsor' Huddersfield Town
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Yep, that's right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity - which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip - was just the precursor to the brand's new season campaign, 'Save Our Shirt.' Created alongside VCCP and Octagon, 'Save Our Shirt' is calling on sponsors to stop bastardising football shirts. In an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards. And they’ve put their money where their mouth is. This season, Paddy Power will sponsor Huddersfield Town by un-sponsoring them – relinquishing the front of shirt space they’re entitled to as part of their role as title sponsors.
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