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Dylan Alcott Foundation: Remove The Barrier
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The Dylan Alcott Foundation via BWM Dentsu Melbourne and Dentsu Aegis Network (DAN) has launched Remove the Barrier, a new campaign asking Australians to remove the invisible barriers that prevent people with disability finding work. The integrated campaign is led by an emotive film created by Tom Campbell and Glendyn Ivin from Exit Films. The film aims to highlight that people with disabilities spend their whole lives overcoming barriers, but there is one barrier which we can’t see, unconscious bias, that is often the biggest hurdle when trying to find employment. One of the stars of the campaign is 24-year-old, university-educated, Oliver Hunter who uses a wheelchair and has encountered unconscious bias, lack of opportunities and accessibility issues in his hunt for fulfilling work. Supporting collaborators include 2019 Grammy Award nominee and APRA Music Songwriter of the year, Sarah Aarons, who produced the campaign backing track named ‘Invisible’.
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