iPhone: Florence + the Machine

TBWAMedia Arts Lab has released their latest ‘Shot on iPhone’ campaign for Apple. The campaign features 16 music artists on tour and gives a behind the scenes look at some of today’s most popular artists. The first release of the campaign features videos and outdoor ads of Florence + the Machine, FKA Twigs and Kamasi Washington. Other artists covered in the campaign are: Chai, Kacey Musgraves, Tyler, the Creator, Idles; Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, and Little Big. The videos are shot by different music photographers, many of whom have close relationships with the artists.