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Top 6: July 31st 2019
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1224: MafiaTop 6: July 31st 2019
The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven't been trained how to react properly in these situations. In order to draw attention to such an important topic - besides putting together a safety card with simple steps to follow (like the ones you'd find in an airplane) - McCann Prague came up with a rather cheeky TVC idea for the Czech Insurer's Bureau. The TVC suggests that some rules - like these road rules - should be followed by absolutely everyone, so they don't die stupidly. Even the Mafia respects these rules. Try to forget that.
Planner: Jan Suda Also best this week |
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